门窗企业线上电商加线下实体店成为主流

2017-03-19

门窗是家居生活必不可少的,买门窗的渠道也有很多,在线下业主可以去建材城或者直接找门窗厂家,在线上业主可以通过网络预订门窗,随着网购电商的发展,越来越多的门窗企业都将渠道发展到了线上电商渠道,只有实现线
门窗是家居生活必不可少的,买门窗的渠道也有很多,在线下业主可以去建材城或者直接找门窗厂家,在线上业主可以通过网络预订门窗,随着网购电商的发展,越来越多的门窗企业都将渠道发展到了线上电商渠道,只有实现线上线下两条腿走路才能使得门窗企业走出发展困局。
所谓得渠道者得天下,目前门窗渠道主要有几种模式:
第一,通过经销商,进行大物流、大流通的传统渠道模式;
第二,通过工程商、设计师,以项目操作为主的线下渠道模式;
第三,通过电子商务进行网上销售的电商渠道模式;
第四,针对某一个或几个行业或领域,进行定向销售的定向渠道模式。
线下渠道和电商渠道将成为主流。门窗产品流向来看,门窗主要靠工程达成销售。虽然电商对传统渠道的冲击是必然。
根据目前数据显示,电商销售占比还很小,尚没有对传统渠道构成威胁。作为新兴渠道,门窗的电商市场潜力与发展速度也是难以想象,尤其是对一些在全国市场存在大量空白区域的家具企业来说,开拓电商渠道更是马不停蹄。
电商成为门窗企业发展自有品牌的创新之道,这也是未来发展的必然趋势。甚至已有商家完全放弃了正在发展的传统渠道,全身心投入到电商渠道。
鸿凯莱门窗近年来投入巨资在无锡、南京、常州等地设立实体店,门窗实体店也在全国布局中,这样鸿凯莱门窗线上线下开启了新的门窗购物时代。

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